TMCnet News
$20 Billion Exhibition Market in Europe - Industry Outlook and Forecast 2018-2023DUBLIN, April 24, 2018 /PRNewswire/ -- The "Exhibition Market in Europe - Industry Outlook and Forecast 2018-2023" report has been added to ResearchAndMarkets.com's offering. The exhibition market in Europe is expected to generate revenues of over $20 billion by 2023 and is projected to grow at a CAGR of more than 5% during the forecast period. The exhibition market in Europe by type is segmented into B2B, B2C, and mixed exhibitions. B2B exhibition formats dominated the market in 2017 and are estimated to grow at a CAGR of more than 5% during the forecast period. The growth of digital communities and the popularity of keynotes and breakout sessions at trade shows are attributing to the growth of this market segment in Europe. The introduction of hybrid formats is integrated with entertainment elements to sync with changing audiences and revolutionizing the physical space will help organizers increase the attendance in these events in the B2B sector. The industry type segment in the exhibition market in Europe is classified into AFF & energy, automotive & transportation, consumer goods & retail, hospitality, industrial, and other. The consumer goods and retail industry occupied the largest market share in 2017 and is projected to grow at a CAGR of over 5% during the forecast period. Consumer technologies contribute the maximum revenues in this segment in the European market. The innovations on the show floor, use of data analytics to target consumers, and the diversity and flexibility of products and solutions exhibited are some of the factors attributing to the growth of the market in Europe. The technological transformation across Western Europe will boost the demand and create lucrative opportunities for vendors in the European market. The advancement in retail disruption, restructuring, and innovative technologies will transform the European market during the forecast period. The shifting focus from product demos to conversations and enhancing consumer experiences will encourage exhibitors to launch new ideas to attract more consumers in these trades shows in the European market. Technological innovations and launch of new products and services will boost the demand in the European market. The UK, France, Germany, Spain, and Italy are the largest revenues genertors in the exhibition market in Europe. The transformation of the market with the inclusion of multifunctional characteristics and diversification of business sectors is providing new opportunities for companies to exhibit and attributing to the revenues in the European market. The implementation of European commissioned-funded initiative called on European SMEs for a one-to-one with international trading partners resulted in the organization of several trade fairs in Europe during 2017.
For more information about this report visit https://www.researchandmarkets.com/research/lv7f2w/20_billion?w=5 Media Contact: Research and Markets
View original content:http://www.prnewswire.com/news-releases/20-billion-exhibition-market-in-europe---industry-outlook-and-forecast-2018-2023-300635475.html SOURCE Research and Markets |