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BioPharma eMarketing Summit West (San Diego, United States - May 15-16, 2018) - ResearchAndMarkets.com
[January 17, 2018]

BioPharma eMarketing Summit West (San Diego, United States - May 15-16, 2018) - ResearchAndMarkets.com


The "BioPharma eMarketing Summit West" conference has been added to ResearchAndMarkets.com's offering.

The BioPharma eMarketing Summit West is a global community of healthcare marketing experts and innovators dedicated to unlocking imagination in service of health and medicine.

Different to traditional pharmaceutical marketing events, the BioPharma eMarketing Summit West is taking place in San Diego, CA (News - Alert) on May 30-31, 2018. By attending this TED-event, you will be enabled to fuel your marketing strategies as an engine for growth, unlock revenue, gain aggressive market share, build stronger brands and secure your own personal success as a marketing leader. Take advantage of future innovative marketing and sales trends to position your business for success. From hands-on training to breakout sessions, keynotes, and panel discussions, you'll get valuable insights, tools, and techniques for making the most of your marketing and sales campaigns, whether you're new to digital marketing or an experienced veteran.

Co-located with the 3rd MedDev eMarketing Summit West. Speakers, sponsors & attendees have access to BOTH conferences at no extra charge.

Why You Should Attend?

  • This is an Event Dedicated to Pharma, Biotech & Health IT Marketers
  • 2 Days of Interactive & Engaging Content to Share with Your Team
  • To Hear Innovative & Inventive Go-To-Market Strategies
  • Participate in Dialogue-Driven Sessions, Case Studies, Workshops, Roundtables, Ted-Style Presentations
  • Ask Questions to a Focus Group of End-User Consumers (Patients) & Providers
  • Learn New Manners to Reach Providers, Payers & Patients
  • Stay on Top of Regulatory & Compliance Issues as they Apply to Marketers of Pharma, Biotech & Health IT Companies

Key Takeaways:

  • Discuss best practics of adapting go-to-market model to effectively compete
  • Assess how medical device companies are currently using digital for their commercial efforts
  • Establish metrics to understand the effectiveness of your digital marketing strategy
  • Understand how both payers and managed markets can measure how contracts are actually performing
  • Best practices of improved patient access through various electronic services
  • Best practices for long-term and successful collaboration with marketing and sales
  • Discussing what is needed to optimize medication use and improve patient outcomes



Agenda:

Day One


  • The Digital Health Revolution (News - Alert). How Technology Will Revolutionize Today's Biopharma Marketer
  • Digital Health: Taking a Vision into a World of Opportunities for Your Organization's Future Brand
  • Don't Get Left Behind! Leading Change Management in Your Healthcare Marketing Setup

Defining & Planning your New Marketing Strategy

  • Creating a Comprehensive Digital Strategy to Accelerate Target (News - Alert) Engagement
  • Target Marketing Strategy for Customer Engagement
  • Think Like a Patient: How to Tell Your BioPharma Brand Story in the Right Light

Content Strategy & the Power of your Message

  • Revolutionizing Your Brand Campaign via Social Listening, Content Marketing and Agency Collaboration
  • Perfecting the Art and Science of Customer Experience Marketing
  • HCP Engagement and Customer Experience Management for the Modern World
  • Harnessing Gamification within Physician Engagement for Pharma
  • Expanding your Global Market Access via Technology & Product Portfolio Utilization
  • Customer Experience Marketing for New Products

Day Two

Content Strategy & the Power of your Message

  • What If We Focused on the "Consumer"? - True Digital Marketing in Action
  • Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

Aligning Salesforce with your Marketing Strategy

  • Uncovering Next-Generation Strategies for Harmonizing your Marketing and Sales Teams
  • Morning Networking & Refreshment Break in Exhibit Hall
  • Bridging the Gap Between Marketing and IT in a Digital Revolution
  • Repackaging Your Reps: Harmonizing Mobile Utilities within your Sales Team to Drive ROI

Utilizing the Power of Social to Drive Engagement

  • Doing this the Right Way! Integrating Social Media into the Marketing Mix
  • Application of Big-Data Thinking to Social Data: Stories and Streamline your Pipelines
  • Developing Customer Data Social Campaigns: Geomedical Targeting via Big Data

Multichannel Engagement Strategies

  • The Power of Engagement: Interactive Techniques to Breathe New Life into your Marketing Campaign
  • Transformative Marketing: Taking Digital from Data to Demand Generation
  • Enhancing Multichannel Marketing Campaigns Direct to Patients and Physicians

For more information about this conference visit https://www.researchandmarkets.com/research/qkwc2b/biopharma?w=4


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