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Global Infotainment and Human Machine Interface (HMI) Market Report 2017 - Strategy of Premium OEMs 2016-2017 - ResearchAndMarkets.comThe "Global Infotainment and Human Machine Interface (HMI) Strategy of Premium OEMs 2016 - 2017" report has been added to Research and Markets' offering. The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters, and connected navigation, to name a few. Although availability of advanced HMI solutions such as air gestures and Heads Up Display (HUDs) is restricted to luxury OEMs, mass-market OEMs are offering value-for-money solutions to entice customers. This study includes OEMs' current infotainment; multimedia features, output, and input HMI are benchmarked across selected models in their range. The flagship from each OEM's portfolio is analyzed and its features are listed out. Major HMI trends are analyzed along with their advantages, suppliers, and OEMs adopting the specific technology. Highlights of market participants' connected services are discussed along with the services offered by each OEM. What is the future cockpit strategy for luxury market OEMs and what are the best practices followed across their models? The onset of autonomous cars is set to usher in a new chapter for infotainment and connected services. As drivers have reduced responsibilities and are free to use infotainment services, the role of infotainment in the automobile has increased. OEMs are investing in infotainment and HMI to ensure a smooth transition to an autonomous future. HMI solutions are taking centre stage, as OEMs are lookingat converging industries to bring solutions such as augmented reality, virtual assistants, and biometrics. User interface shares the limelight with other HMI, as a seamless experience with minimal lag is the key to ensuring user satisfaction. A simple menu structure with minimal buttons and an intuitive interface is preferred. Luxury OEMs are also increasing their Research and Development (R&D) efforts to develop precision biometric driver monitoring, customization features using facial and eyelid monitoring, steering inputs, heart rate, and breathing pattern analysis. Increasing focus on authentication, personalization, driver monitoring - autonomous hand over - has flooded the R&D pipeline of OEMs with biometric solutions such as voice, heart rate, facial, iris, and finger print recognition. This study answers the following questions:
Multi Media Information (MMI) is the simplest of the three German haptic controllers. Audi might abandon haptic for a touch-based three display approach in its upcoming A8 and other models to support autonomous scenarios. Command controller has been the central HMI strategy for Mercedes-Benz and for Electric Vehicles (EVs), Mercedes is adopting a full-touch approach (as shown on the EQ concept). Key Topics Covered: 1. Executive Summary 2. Research Scope 3. Market Trends And Analysis 4. BMW Profile 5. Mercedes-Benz Profile 6. Audi Profile 7. Cadillac Profile 8. Genesis Profile 9. Infiniti Profile 10. Jaguar Land Rover Profile 11. Lexus Profile 12. Growth Opportunities And Companies To Action 13. Conclusions 14. Appendix Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/research/tjv6b8/global?w=4 About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on businesswire.com: http://www.businesswire.com/news/home/20180118005576/en/ |
